Why Artificial Grass is Ideal for Exhibition Stands

As an exhibitor, you likely spend a lot of time thinking about creative ways to make your products and displays stand out from the rest.

Customers walking past generic stall after stall need something to catch their eye and draw their attention away from the competitors, and towards your stand if you are to have any success at an exhibition.

The use of artificial grass is a perfect way to achieve this. The bold green turf provides something different and interesting for the customer, who will spot this from a distance.

Artificial grass is ideal for use on exhibition stands because:

1. It Draws Attention

Exhibitions and trade shows can be expensive for businesses to attend. It is therefore vital to attract as many potential customers to your stand as possible, to provide an effective return on investment.

Installing artificial grass is a perfect way to turn heads at an exhibition, and encourage visitors to come and see what you have to offer. The more attention you gain, the greater the chance of getting leads and sales.

2. It Helps With Visualisation

Artificial grass helps create a more natural setting for your products. For instance, if you are selling outdoor products such as sporting goods and garden equipment, your customers will be able to easily visualise them in the setting they are designed for.

Artificial grass in this instance is a simple but highly effective marketing strategy to maximise sales at an exhibition.

3. It’s Quick and Easy to Install

Artificial grass is very simply and quickly installed, especially if you’ll be using it on a polished concrete surface as typically found in exhibition venues.

With a long day of exhibiting and looking for sales ahead, you won’t want to spend hours preparing your stall beforehand. The quick installation of artificial grass will help you get your display space up and ready in no time.

4. It Won’t Show Signs of Wear and Tear

Artificial grass is very hard-wearing and durable, and can withstand heavy foot traffic. This makes it perfect for exhibitions, keeping your stall looking fresh and tidy throughout the duration of the event.

Real grass would simply not be able to cope with the amount of foot traffic, and become scruffy and damaged.

5. It’s Non-Slip

Artificial grass provides a safe, non-slip surface for customers at an exhibition. An important thing to consider, which can often be neglected in favour of aesthetics.

This is particularly useful for outdoor events, which could be affected by rain. The fake grass will offer a permeable surface, and unlike real grass won’t turn into a mud bath.

6. It’s Cost-Effective

Using artificial grass for an exhibition stand is a cost-effective investment. Especially if you attend a lot of these events. Once you’ve bought the roll of artificial grass, you can reuse it as many times as you wish to really get your money’s worth.

In conclusion, artificial grass offers a number of benefits for use at exhibitions. Why not give it a try for your next event and create an eye-catching display of your own.